Suggested Curriculum – Leverage Content to Grow Your Business
The following is a suggested series of courses related to content management that we’ve hand-selected from our catalog. You’ll see a typical target audience and overall curriculum goals below.
The courses themselves don’t have to be delivered in the order listed, however they are meant to build on each other to help students achieve their objectives more comprehensively.
This curriculum could easily form the basis of a 12-month membership program, live workshop series, bonus resource for your clients, or could be offered as upsells to any marketing or business growth program.
Target Audience: Small business owners or entrepreneurs who are overwhelmed by the demands of content management and who want to improve their content marketing strategy to get more leverage for their business.
Curriculum Goal: Participants will gain
- A clear focus and plan for using content marketing to push their business forward and grow in line with their overall marketing strategies and success practices.
- The key skills of copy writing, blogging, videoing etc. to improve the impact their content has on visitors.
- Ways to reach a wider audience with existing content to more effectively promote their brand and attract more visitors to their business.
Course Outcomes
Develop success habits for:
- Time management
- Relationship building
- Enhanced learning skills
Course Outcomes
- Create a marketing plan that doesn’t involve lengthy, time-consuming details
- Identify the one goal, one strategy, and one action plan that will get fast results right away
- Base your plan on a solid foundation and communicate it quickly to your team
Course Outcomes
- Define your content brand, including target audience, image & expectations you want to create
- Identify your top content goals and where you can best connect with your target audience to understand their needs
- Draft a simple, shareable content brand strategy that’s easy to understand at a glance and implement
- Create six different types of content that will spread awareness of your brand, and distribute it in at least six channels, making sure it's mobile-friendly while identifying potential for a global audience
- Identify opportunities to repurpose your content to extend its value and reduce content creation time
- Create an initial editorial calendar and follow a content visibility checklist to ensure your content gets the maximum impact
Course Outcomes
- Discover the 4 types of content every business needs and focus on the one that will have the biggest impact on your goals
- Create a content marketing plan that you’ll actually be able to implement, based on your own skills and resources
- Create your initial editorial calendar and plan for future growth
Course Outcomes
- Devise an inventory of existing content and organize it as a data base for future use
- Plan content goals and priorities for managing content efficiently
- Decide what core areas of expertise they want to be known for
- Choose what content to repurpose and reuse for impact on the internet
- Make sure all content is optimized so it can be found by searchers on the web
- Create a step-by-step process for systematic content creation
Course Outcomes
- Learn how to teach your clients how to reach a wider audience with their content, without creating anything from scratch.
Course Outcomes
- Set content curation goals and decide how to measure results
- Strategies for finding, organizing and publishing curated content
- How to make your content valuable and unique
- Ideas, examples and tools to make your content curation easier
Course Outcomes
- Practice the skills for writing better copy
- Apply proven copywriting techniques, powerful formulas and tips to writing to get your copy found
- Get inspired by companies who have done it right
Course Outcomes
- Define your blog audience & create the content that will captivate them
- Develop strategies for sharing your posts to increase visibility
- Find out ways how to monetize your blog
Course Outcomes
- Define your blog audience & create the content that will captivate them
- Develop strategies for sharing your posts to increase visibility
- Find out ways how to monetize your blog
Course Outcomes
- Establish how on-camera video fits into your business
- Plan and script your video
- Learn how to act behind camera
- Create a polished piece of engaging video content
Course Outcomes
- Identify the tasks you can delegate to a virtual assistant and plan ahead for hiring
- Define the experience, qualifications, and personal attributes you need in a VA
- Plan how to advertise, shortlist and interview potential candidates to get the right fit
- Set up the systems and standards you want your VA to follow
- Design the onboarding and training activities for your virtual assistant
- Agree the delegation and communication process
- Manage and motivate your VA effectively to ensure tasks get done how and when you want them