Suggested Curriculum – Achieve Breakthrough Sales
The following is a suggested series of courses, hand-picked from our catalog, that help service providers take their business to the next level of income. You’ll see a typical target audience and overall curriculum goals below.
The courses themselves don’t have to be delivered in the order listed, however they are meant to build on each other to help students achieve their objectives more comprehensively. Some can even be used in combination or as bonuses for another course in the curriculum.
This curriculum could easily form the basis of a 12-month membership program, live workshop series, bonus resource for your clients, or could be offered as upsells to any marketing or business growth program.
Target Audience:
Small business owners and entrepreneurs who have an existing business and want to convert more clients, and generate additional streams of income.
Curriculum Goals:
Participants will gain:
- A clear focus on refining their sales processes to meet and surpass their revenue goals.
- Step-by-step guidance to increase sales with high-converting strategies.
- Ways to improve their copywriting, video production, SEO skills and others to breakthrough their sales barriers.
Course Outcomes
- Discover the key components for any effective sales funnel
- Identify the target customers for your funnel and what you can offer them
- Map the contents of your own funnel, including opt-in offer and additional offers for other pages in the funnel
- Plan your email follow-up series and additional offers to make there
- Pick the metrics you will track to assess the effectiveness of your funnel
- Identify the tools you will use to create your funnel elements
Course Outcomes
- Ask questions about customers that help you set affordable, relevant prices that demonstrate the right value while maximizing profits
- Research competitors and market trends to avoid fatal pricing mistakes
- Define your market positioning and unique value
- Create your pricing strategy
- Identify how to monitor pricing and lower or raise prices appropriately
Course Outcomes
- Practice the skills for writing better copy
- Apply proven copywriting techniques, powerful formulas and tips to writing to get your copy found
- Get inspired by companies who have done it right
Course Outcomes
- Recognize the key elements needed to make yours a high-converting sales page
- Learn how to use copywriting skills to write sales copy that sells
- Identify common objections and preempt them in your sales copy to eliminate barriers to buying
- Use copywriting strategies to inspire trust and encourage buying
- Organize the flow of your page and add in the final crucial elements so you complete the whole sales page
- Introduce the design elements you need to make your page stand out
Course Outcomes
- Establish how on-camera video fits into your business
- Plan and script your video
- Learn how to act behind camera
- Create a polished piece of engaging video content
Course Outcomes
- Learn how search engines really work
- Identify what you need to do in order to create content search engines will love
- Start choosing the best keywords for your business
- Learn how to track them correctly
Course Outcomes
- Write an automated email series to promote one of your products or services
- Use the key components for high-converting email messages to convert subscribers to customers
- Track the progress of your autoresponder series to identify where to maximize conversions
Course Outcomes
- Discover the 4 types of content every business needs and focus on the one that will have the biggest impact on your goals
- Create a content marketing plan that you’ll actually be able to implement, based on your own skills and resources
- Create your initial editorial calendar and plan for future growth
Course Outcomes
- Identify the types of stories that will resonate best with your market (not just personal ones)
- Create a story that engages customers, including the elements that make any story effective
- Pick the best media for telling your stories and the best places to distribute
Course Outcomes
- Identify areas in your business where a partnership makes sense, and which type of joint venture would achieve your goals
- Identify, pursue, and recruit the best JV partners for successful win/win relationships
- Draw up a JV agreement that addresses the most critical elements for a successful partnership and agree on it with a prospective partner
Course Outcomes
- Identify your primary goals for networking
- Set up your social profiles so they reflect your core message and goals to all visitors
- Pick the appropriate social networking tactics for your goals
- Start networking through social media, getting quick wins and building long-term relationships
- Create systems for building your network of relationships on social media
Social Proof Strategies
Course Outcomes