Suggested Curriculum – Generate Multiple Income Streams
The following is a suggested series of courses, hand-picked from our catalog, that help small business owners develop additional income streams for their business. You’ll see a typical target audience and overall curriculum goals below.
The courses themselves don’t have to be delivered in the order listed, however they are meant to build on each other to help students achieve their objectives more comprehensively. Some can even be used in combination or as bonuses for another course in the curriculum.
This curriculum could easily form the basis of a 12-month membership program, live workshop series, bonus resource for your clients, or could be offered as upsells to any marketing or business growth program.
Target Audience: Small business owners and entrepreneurs who have an existing business and want to convert more clients, and generate additional streams of income.
Curriculum Goal: Participants will gain
- A clear focus on ways to develop multiple income streams for their current or associated businesses.
- The skills for turning existing experience into income generating programs and products.
- Ways to improve their marketing, copy writing, and sales processes to grow their business and surpass their revenue goals.
Course Outcomes
- Discover the key components for any effective sales funnel
- Identify the target customers for your funnel and what you can offer them
- Map the contents of your own funnel, including opt-in offer and additional offers for other pages in the funnel
- Plan your email follow-up series and additional offers to make there
- Pick the metrics you will track to assess the effectiveness of your funnel
- Identify the tools you will use to create your funnel elements
Course Outcomes
- Ask questions about customers that help you set affordable, relevant prices that demonstrate the right value while maximizing profits
- Research competitors and market trends to avoid fatal pricing mistakes
- Define your market positioning and unique value
- Create your pricing strategy
- Identify how to monitor pricing and lower or raise prices appropriately
Course Outcomes
- Create a marketing plan that doesn’t involve lengthy, time-consuming details
- Identify the one goal, one strategy, and one action plan that will get fast results right away
- Base your plan on a solid foundation and communicate it quickly to your team
Course Outcomes
- Recognize the key elements needed to make yours a high-converting sales page
- Learn how to use copywriting skills to write sales copy that sells
- Identify common objections and preempt them in your sales copy to eliminate barriers to buying
- Use copywriting strategies to inspire trust and encourage buying
- Organize the flow of your page and add in the final crucial elements so you complete the whole sales page
- Introduce the design elements you need to make your page stand out
Course Outcomes
- Establish how on-camera video fits into your business
- Plan and script your video
- Learn how to act behind camera
- Create a polished piece of engaging video content
Course Outcomes
- Practice the skills for writing better copy
- Apply proven copywriting techniques, powerful formulas and tips to writing to get your copy found
- Get inspired by companies who have done it right
Course Outcomes
Two-part course, in which you’ll…
- Design a complete brand identity
- Choose the branding strategies that will work for you
- Plan how you’ll monitor & maintain your brand
Course Outcomes
- Turn your experience into a step-by-step system that will help others
- Choose the appropriate target market for this system
- Take your system and package it into a signature program which you can sell
- Develop multiple income streams based on your signature program
Course Outcomes
- Key strategies to maximize your earnings by selling out an event
- Create a high-level outline of your event and the benefits and communicate this to your potential participants
- Set a pricing strategy and create a high-converting landing/event page
- Get sign-ups immediately by leveraging your current email list and customer base
Course Outcomes
- Run free strategy sessions that turn motivated prospects into paying clients, without being salesy
- Set up systems to attract potential clients to your value-packed free sessions
- Understand your revenue figures and calculate new income goals
Course Outcomes
- Identify the easy places in your sales funnel for generating extra income
- Learn where you can incorporate passive income sources into your website
- Explore the most effortless source of passive income – your current clients and customers – and tactics you can implement right away
Course Outcomes
- Plan a consistent customer onboarding process, so that new customers get an exceptional initial experience every time
- Outline your first 30 days of onboarding content and what to automate Identify what to share after the first 30 days, and what mistakes to avoid