content sparks logo

Ready to take you business up a level?

Launch Your Own Online Course or Live Workshop on Customer Lifecycle Marketing 

Just Download Our Rebrandable Course Kit and Go!

GET STARTED NOW!

Quickly put together your own program on the simple 3-step model for winning more customers and keeping them for life.

Simply download, brand, and then sell or teach to customers or prospects.

With this complete training program, you get:

  • A ready-to-go course, saving you months of time on content creation...  
  • Everything you need to attract students to your course, so you can close more sales...  
  • The ability to edit, customize, and brand the materials, so it fits your market and your personality...  
  • A complete "training-in-a-box," at a fraction of the cost of starting from scratch...  
  • ...and much more!

Here's Exactly What You'll Get in 'Customer Lifecycle Marketing'...

With Customer Lifecycle Marketing, you’ll get everything you need to LEARN, TEACH, and ATTRACT students to your own program, where you'll show them how to ditch their out-of-date marketing approach and adopt a model that gives them sustainable growth.

Here's how...

Customers come and go - but the most growth comes from those who stay.  

According to Harvard Business Review: Investing in new customers is between 5 and 25 times more expensive than retaining existing ones  

And according to Bain and Company: Increasing customer retention rates by just 5% can increase profits by between 25% and 95%  

So the more customers you keep, the more your profitability will skyrocket.  

Unfortunately, many business owners and marketers are still stuck in a funnel rut.  

The old funnel mentality focused on acquiring, not keeping customers  

(…and it barely gave a passing thought to people who didn't buy at all)  

The traditional sales funnel is dead!  

Today's forward-thinking marketers use a customer lifecycle approach instead.  

It’s a way of integrating all your marketing tactics,  

…so that you meet the needs of your customers WHEREVER they are in their buying decision - before, during, and after a purchase.  

It puts your customer in the spotlight,  

…and it will never go out of style.

When you use Customer Lifecycle Marketing, you’ll: 

  • Increase the lifetime value of your customers
  • Reduce your cost to acquire new customers
  • Earn more word-of-mouth marketing (which costs nothing)

  

Think of Customer Lifecycle Marketing like a highly fuel-efficient vehicle that gets maximum mileage for every ounce of energy you put in  

But how do you apply this cutting-edge approach when it upends so much deep-rooted thinking?  

That's where our brandable, ready-to-teach course comes in...

Our Customer Lifecycle Marketing program gives you everything you need to learn and teach others how to implement a simple 3-step model for both winning new customers AND keeping them for life.  

We created the Customer Lifecycle Marketing Model, which is the foundation for the course, based on research into current trends plus our own combined 50+ years of experience building thriving businesses.  

It's also perfect for building a larger curriculum around the model, since there are plenty of opportunities to expand on different tactics.  

Start by teaching the Customer Lifecycle Marketing Model in the course on this page,  

…and then dive into different areas with follow-up courses, based on what your audience needs and wants.  

This ready-to-go program is divided into 5 modules and can easily be broken up to deliver sections over time, so your students don’t get overwhelmed.  

Best of all, everything is editable and rebrandable.  

That means you can learn from it yourself to start shifting your business to a customer lifecycle model.  

AND, you can use the same materials to help your clients, customers, members, and prospects.  

That's because when you purchase a license to Customer Lifecycle Marketing, you get the rights to:  

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to...

  • Attract a flood of leads for your other products and services 
  • Expand your reputation as an expert with webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion) 
  • Sell the course for 100% profit.... and a nice new income stream for you

You'll be helping your audience develop a marketing approach that will grow their business exponentially over time.  

And... you'll be adding a major asset to your own business that will take it to a whole new level.

Here's what you'll teach in 'Customer Lifecycle Marketing'...

Customer Lifecycle Marketing is designed to be delivered in whatever format makes the most sense for YOUR audience. For example, you can deliver it as any or all of the following:

  • 2-day in-person, hands-on workshop (or VIP retreat)
  • Online course with both text and a series of 20 or more bite-sized videos
  • Webinar series with 4 or more live, interactive sessions (plus handouts)
  • Self-study eBook with Action Guide (add a coaching upsell to increase value)
  • Dripped email course with attached worksheets (add links to your other programs!)

How you use the content is entirely up to you and what you need for your audience and your business. But no matter how you decide to teach the course, here's what you'll cover:  

Introduction

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – What is Customer Lifecycle Marketing?  

In today’s digital age, marketing that puts customers at the forefront is most successful — Customer Lifecycle Marketing allows you to do just that. In this first module, you’ll teach your students the phases of the Customer Lifecycle Marketing Model and how it meets the needs of today’s consumers while increasing the lifetime value of your customers and helping your business to grow.

Module 2 – Phase 1: Attract 

The Attract Phase is the vital first step to help prospects get to know you and encourage them to stick around to learn more. In this module, you'll explore both marketing tactics and engagement strategies related to developing awareness and exploring needs with potential customers.

  • Lesson 1: Develop Awareness - In Lesson 1, you'll show your students how to build awareness of themselves and their business, so that potential customers recognize them as an expert in their field.
  • Lesson 2: Explore Needs - In Lesson 2, you'll share tactics with your students to help their potential customers uncover and understand their own needs, so that they see the relevance of your students; solutions to their challenges.


Module 3 – Phase 2: Motivate 

During the Motivate Phase, the primary goal is to guide prospects through the buying process so that they take action and make a purchase. In this module, you’ll explore more marketing tactics and engagement strategies - this time related to persuading prospects to evaluate and buy the right offer.  

  • Lesson 1: Offer Solutions – In Lesson 1, you'll show your students how to explain the benefits of their offers clearly and persuasively, so that prospects make an informed decision about the best solution for their needs.
  • Lesson 2: Encourage Action – In Lesson 2, you'll teach your students how to make it easy and reassuring for prospects to purchase from them. And you'll discuss tactics to keep non-buyers engaged, so that they're ready to purchase something in the future.


Module 4 – Phase 3: Delight 

With the Delight phase of the Customer Lifecycle Marketing Model, the aim is to keep customers happy, successful, and involved. In this module, you’ll discuss yet more marketing tactics and engagement strategies - this time related to delivering the types of experiences that lead to lifelong customers.

  • Lesson 1: Support Customers - In Lesson 1, you'll show your students how to onboard new customers and give them the ongoing support they need, so that they’re successful with their purchase and feel taken care of.
  • Lesson 2: Build Loyalty - In Lesson 2, you'll show your students how to build a loyal community of satisfied customers who are eager to share their experience, so that your students attract new customers into their cycle and generate word-of-mouth marketing.


Module 5 - Review and Refine 

In this final module, you’ll bring together everything you’ve covered in the course so that your students have an actionable Customer Lifecycle Marketing Plan. You’ll also have the opportunity to review the course and plan future action.

And to teach the program above, here’s exactly what you’ll get in 'Customer Lifecycle Marketing':

Part 1: Student Materials for Learning & Implementation

Customer Lifecycle Marketing - Course Book

Course Book 

60 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop

You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself  

Customer Lifecycle Marketing - Action Guide

Action Guide 

A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers  


Customer Lifecycle Marketing - Cheat Sheet

Summary Cheat Sheet 

A 27-page course overview, which includes the main takeaways, key points, and action steps from each module of the course 

You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.

Customers always love these!  

Customer Lifecycle Marketing - Graphics

Graphics of Key Points

25 colorful graphics that are used to visualize key content in the course book (and slideshow).

These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx, .pdf and .png)  


You'll also get the following...

  • Customer Lifecycle Marketing Plan - for your students to 
  • Customer Lifecycle Marketing Course Overview Infographic - which gives your students an 'at a glance' visual of the process for launching and marketing their online course (in .pdf, .png & .pptx)
  • Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)

Part 2: Instructor Materials to Teach Your Course

Customer Lifecycle Marketing - Slideshow

Slideshow 

165 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording 

Worth at least $750 and hours of your time 

Customer Lifecycle Marketing - Speaker Notes

Speaker Notes 

A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document. 

Just add some of your own language to make it sound like you. That's what makes your course truly unique. 

Customer Lifecycle Marketing - Follow Up Email 1

Course Follow-Up Emails 

5 emails to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life 

A decent copywriter charges at least $100 per email. 

Customer Lifecycle Marketing - Implementation Guide

Implementation Guide and Suggested Curriculum 

Additional instructions and ideas, so that you're prepared to deliver the quality your customers expect.

You'll even get a list of 12 different courses you can use to put together a longer series or membership site for a high-ticket program.

You'll also get the following...

  • Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans) 
  • Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google) 
  • Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales 
  • Instructions for Using Your Content - which give you additional tips for for using and repurposing your content in different ways.

Part 3: Lead Generation Materials to Attract Clients & Customers

Customer Lifecycle Marketing - Opt In Report

Opt-In Report 

Use the report on '5 Reasons To Switch From the Sales Funnel to Customer Lifecycle Marketing' as a lead magnet to get new people on your email list, so you can sell your course or other products & services. We even give you a slideshow and cheat sheet version!

A $550 value all by itself.

Customer Lifecycle Marketing - Opt In Email 1

Opt-In Follow-Up Emails 

7 emails to send to people after they receive your lead magnet to nurture your relationship with your new subscribers. These increase your own credibility and sell your programs for you, saving you time and converting more subscribers into customers 

Another $500+ value 

Customer Lifecycle Marketing - Opt In Blog 1

Blog Posts 

5 articles which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for your course

Costs $500+ to outsource

Customer Lifecycle Marketing - Opt In Infographic

Infographic 

Share the infographic on 5 Reasons To Switch From the Sales Funnel to Customer Lifecycle Marketing on social media or elsewhere to show your audience how important the topic is. 

Or use it as an additional lead magnet or content upgrade on your blog to attract more students for your course.


You'll also get the following...

  • Opt-In Slideshow - which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!) 
  • Opt-In Cheat Sheet - which gives you a summary outline of the opt-in report as another alternate lead magnet (people love content they can consume quickly) 
  • 30 Social Media Posts - which give you pre-written tips to share on all your social media (try putting them on shareable images too!)

Take a Sneak Peek Inside the Course 

Watch as I open up the course folders and show you EXACTLY what content you'll get and how it works...

So What Does All of This Cost?

You can see that Content Sparks programs pack in a lot of value.  

That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.  

But don’t worry, the cost is going to be MUCH less than you think.  

Much less than it should be, based on the value of this program...  

Much less than courses that teach you how to create a program like this yourself...  

(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)  

Much less than hiring a team to help you design your program and create content...  

And MUCH, MUCH less than learning how to create a program like this by trial and error...  

...where you can lose money AND get zero sales. 

So let’s say, conservatively, that you can create this course yourself for $8,000.  

Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.  

(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...) 

So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more. 

For example, here's the approximate amount of time it takes us to create a course like this one... 

But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...  

And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...  

And after all of that, you don’t know if anyone is going to buy...  

Especially if you’ve never sold your own program before.  

OR, you can easily and quickly create your own courses...  

Using ready-to-go programs from a company with a long track record of success...  

And expand your business...  

Earn more money, work fewer hours, and become the authority in your market.  

All for significantly less than trying to do the same thing on your own.  

So, as part of this offer...  

You won't pay $8,000...  

You won't pay $3,000...  

You won't even pay $1,500...

Get only the content you need in Customer Lifecycle Marketing....

Flash Content

Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation Materials listed below:

  • Opt-In Report - 5 Reasons To Switch From the Sales Funnel to Customer Lifecycle Marketing  
  • Summary Cheat Sheet (overview of report)
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic  
  • 30 Social Media Posts 

 $47

Get the Lead Gen Content Only

Beacon Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains the Student Materials listed below:

  • Course Book - Customer Lifecycle Marketing 
  • Action Guide - for implementing action steps in the course book
  • Customer Lifecycle Marketing Plan
  • Summary Cheat Sheet 
  • Graphics 
  • Infographic – Customer Lifecycle Marketing Overview




$147

Blaze Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has everything in Flash & Beacon PLUS slides, teaching materials and more!

  • ALL CONTENT from the Flash package
  • ALL CONTENT from the Beacon package
  • Slideshow
  • Speaker Notes
  • Slides Handout
  • Suggested Curriculum
  • Implementation Guide
  • Course Follow Up Emails
  • Resource Sources
  • Evaluation form
  • Top ways to deliver your training
  • Instructions for using your content 

 $297

Get EVERYTHING! 

100% No Risk Guarantee

Take a look through all the materials.  

If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?

To answer that, first I have to tell you a bit about why Content Sparks was created... 

Hi, I’m Sharyn Sheldon, founder of Content Sparks.  

Soon after starting my very first online business, I found myself stuck...  

I knew that creating sales and marketing content for my customers would take my business to the next level, however, there were a few big problems. 

Maybe they sound familiar?

Sharyn Sheldon
  • I was so busy doing work for customers that I never seemed to have enough time to work on my own business... 
  • I was overwhelmed and didn’t know where to start...I was just staring at a blank page... 
  • I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to market and grow your business” courses... 
  • I didn’t know how to attract customers for my products and services... 
  • I was worried about maintaining income level (and my ability to ever grow it)...

And so I stayed stuck...  

...until I discovered brandable, done-for-you content.  

For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.  

All I had to do was download it, add some points I thought were important, and brand it.  

I saved at least a day of work this way, and at the time, I was billing out $2,000/day.  

I also earned several thousand dollars in commissions because I was able to offer a valuable bonus. 

Still, I noticed some problems with the brandable content out there...  

For one thing, some of the products weren't designed for learning and taking action.  

And when they were, the content was sometimes outsourced to non-native English speakers.  

Also, a lot of the done-for-you content out there was pretty bad...  

The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.  

So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses. 

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.  

Just imagine this scenario:

  • You have a high-quality course in just minutes...
  • You quickly jump in and customize any of the material...
  • You launch the course for a fraction of the cost of starting from scratch...
  • You have everything you need to attract customers and clients...
  • Your program continues to sell, taking your business to that next level...without any extra work on your part...

You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:

"I had to come up with something on short notice…. I had purchased Mastering Mind Maps previously and was able to quickly put together a one hour presentation.... and it only took about an hour to create. It would have easily been 40 hours of work for me from scratch. This was a real life saver!"

Kate Rodrigue, Director, The Standard Insurance

"I often use Content Sparks to put out a ‘test’ product, see if there's any interest. I was surprised at the speed that I can put something together to test, so that's saved me tens of thousands of pounds.  

Also, if I do a talk or workshop, I have something to sell at the end of it.... since I don't always know who will be in the room or what their needs are."  

Sarah Arrow, Birds on the Blog

"I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds or thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients--I look like a superstar!"

Peter Vogopoulos, Executive & Business Leadership Coach

"Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment."

Tamara Patzer, Local Marketing Director & Social Media Educator

"I used Content Sparks products to create a lead magnet for $37 intro coaching calls. I was blown away with the quality. And it saved me at least $50,000 worth of my time. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!"

VaNessa Duplessie, The Coaches' Coach

"Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well."

Jennifer H., Inspired Influencers Academy

"When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.  

This is first-rate stuff—highly recommended. Period."

Daniel Ulin, CEO and Founder, DHU Marketing

Imagine creating a year of courses, or a full membership site.... 

Click on the link below to see an example series of courses that includes Customer Lifecycle Marketing:

The Thing to Keep In Mind...

While there are other done-for-you content companies out there, only Content Sparks specializes in brandable courses on business, sales, and marketing topics.  

Our courses are developed by our in-house team of experts, so this isn’t available for sale anywhere else.  

And 'Customer Lifecycle Marketing' was based on our 30+ years of experience developing programs just like this one for Fortune 500 companies and small business owners... courses that get results for your students.


So, Here's What You'll REALLY Get with 'Customer Lifecycle Marketing'...

Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...  

You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.  

And you get to take your business to the next level, while providing incredible value for your customers. 

They’re going to love you for it.  

And instead of paying $8,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...

Here's a recap of what you'll get with each package...

Flash Content

Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation materials listed below:

  • Opt-In Report - 5 Reasons To Switch From the Sales Funnel to Customer Lifecycle Marketing  
  • Summary Cheat Sheet (overview of report) 
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic 
  • 30 Social Media Posts 

 $47

Beacon Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains the Student materials listed below:

  • Course Book - Customer Lifecycle Marketing
  • Action Guide - for implementing the action steps in the course book
  • Customer Lifecycle Marketing Plan 
  • Cheat Sheet 
  • Graphics 
  • Infographic – Customer Lifecycle Marketing Overview




$147

Blaze Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has everything in Flash & Beacon PLUS slides, teaching materials and more!

  • ALL CONTENT from the Flash package 
  • ALL CONTENT from the Beacon package 
  • Slideshow 
  • Speaker Notes 
  • Slides Handout 
  • Suggested Curriculum 
  • Implementation Guide 
  • Course Follow Up Email 
  •  Resource Sources 
  • Evaluation form 
  • Top ways to deliver your training 
  • Instructions for using your content


 $297

Plus, you risk nothing with our money-back guarantee.  

If you’re still reading, my guess is that you know this is the way to take your business to a new level...  

Both in terms of revenue...  

And in your visibility and authority in your market.  

So trust your gut and the results over 3,000 other coaches, consultants, and marketers have gotten, ...and check it out for yourself.


Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching Customer Lifecycle Marketing and I’m so excited to see what it’s going to do for your business and for your customers and clients!

Sharyn Sheldon

Sharyn Sheldon Founder, Content Sparks

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...  

There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get the content you need now, and let’s start growing your business today.

Blaze

 $297